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Yesterday: Barton Cotton was founded in Baltimore in 1928. Paper rations during World War II limited the company to producing printed materials for religious groups and eventually led to the advent of boxed cards premiums as a source of fundraising for nonprofit groups. The boxed cards have grown into a classic American tradition and Barton Cotton has grown into the leading agency for furthering the mission of causes that help the world.
Today: The agency provides strategy, analytics, affinity marketing, products, and creative services to more than 150 nationally and internationally known nonprofit clients in the United States, Canada, Mexico, and United Kingdom. Our progressive perspective allows Barton Cotton to bring a more aggressive and successful approach to helping nonprofits gain Momentum and achieve their long-term goals. We serve a discerning client base that values innovation and demands our unheard-of level of accountability. Our value to these organizations is evidenced by a predictable impact to their respective bottom lines.
Tomorrow: Barton Cotton refuses to wait for the future. Our desire to implement forward-thinking strategy, insight-driven planning, and extraordinary creative push us forward, developing today what will be tomorrow's approaches to successful fundraising.
Our large portfolio of services focuses on supporting our clients fundraising initiatives. We help our clients communicate their messages and achieve their missions through multiple channels.
While there is a service for every potential need, the breadth of our talent and experience allows us the ability to customize a program for our clientèle, and formulate a system that enables them to meet their specific goals.
Strategic Marketing Analysis & Planning
We've identified key indicators and use them to expose, manipulate, and forecast insights. Through our scoring and analysis techniques, data tells us where to focus. Our approach includes projected results and net income, and serves as a strategic guide for your long-term fiscal planning.
Analytics
Barton Cotton's Lifetime Value (LTV) analysis includes reporting to calculate effectiveness from 6 to 36 months. Additionally, our interactive reports allow organizations to segment information based on criteria such as list, list type, and gender. Our proprietary suite of results compiled over the last decade is a virtual goldmine of actionable information across all verticals.
Affinity Marketing
Barton Cotton's knowledge of lifestyle trends, and our experience creating branded product lines for over 20 national and international nonprofits (marketing them directly to targeted and member-base groups), has resulted in licensing programs that give an organization solid incremental income solutions.
Data Solutions
Barton Cotton's complete donor management system is a web-enabled, real-time database of donor and consumer activity that captures critical information from basic contact data and provides a history of giving. With our constituent management system, data warehousing, and campaign management solutions, our capability to merge data from multiple sources into a single data warehouse provides structured methods to support strategic program analysis.
Creative Services
Our hallmarks are high caliber, persuasive, and strong performance advertising along with creative design and packaging that speak directly to your constituency's passion and genuinely represent the voice of your organization. Partnered with Barton Cotton's strategic analysis, our Creative Audit process delivers campaigns that bring about positive results.
DRTV
Barton Cotton leverages the data collected from the analysis phase to generate some of the most compelling and targeted Direct Response Television spots on the air. Our creative concept and production services create segments for effective TV campaigns that demand attention and produce results.
Internet Fundraising
The power of the internet for initiatives such as fundraising and email marketing, in tandem with non-electronic means of marketing such as direct mail, is still largely untapped. Barton Cotton is breaking down barriers with products like email campaign strategy, HTML email design, data synchronization, and search engine marketing.
Public Relations
Our fundraising efforts are built on a foundation of donor awareness and a positive public perception of the good work our clients do. To that end, we offer targeted public relations strategies that support multi-channel fundraising and work to build the venerated reputations of our clients. These efforts sow the seeds of the early stages of a donor's lifecycle and continue to support its growth.
Production Management
Barton Cotton operates as a full-service agency, providing client services and production under one roof. Part of our effectiveness is the result of ultimate control over all aspects of the process, from the strategic planning phase, to concept and implementation, straight through to manufacturing and fulfillment/distribution.
Marketing Research
Barton Cotton implements advanced methods of market research to discover information about industries, target markets and their needs, competitors, market trends, member and donor satisfaction with products and services, and the like. Additionally, donor and member studies and focus groups are conducted to gain greater insight into our client's constituency base.
Telemarketing
Barton Cotton's integrated telemarketing program generates incremental net income through its ability to produce new donor conversion, monthly/one-time donor conversion, special appeals, upgrade requests, and lapsed donor reactivation. All of this adds up to additional profitability for an organization using this service.
For media inquiries please contact John Hall
john.hall@bartoncotton.com
410.204.7531
About Barton Cotton
After almost 80 years in business, Barton Cotton is one of the nation's leading direct marketing firms serving some of the world's best known nonprofit organizations. With core capabilities that include strategy and analytics of donor insight, creative, direct mail, affinity marketing, eFundraising and strategic communications, the company has helped more than 150 nonprofit groups meet and exceed their fundraising objectives.
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Telephone 800.348.1102
Facsimile 410.565.5011
Electronic info@bartoncotton.com
Corporate Headquarters
1405 Parker Road
Baltimore, Maryland 21227
Directions from I-95
- Exit 50, Caton Avenue South (Washington Boulevard)
- 1st traffic light turn right on Joh Avenue
- 2nd traffic light turn left on Benson Avenue
- Turn right on Parker Road Barton Cotton is the second building on the left
Would you like to boost your career with some Momentum? Check out our current job openings to see if you find something that matches your career goals.
If you think you would be a good fit at Barton Cotton, please send a resume and cover letter to careers@bartoncotton.com.
Business Development Executive, Baltimore, MD Barton Cotton-Edge Direct, a rapidly growing direct marketing company specializing in the strategic, analytic and creative needs of nonprofit fundraisers, seeks a self motivated, seasoned Business Development Executive who will be responsible for finding and cultivating new clients, understanding their needs and working with a team to propose the appropriate solution(s).
Requirements:
- Candidates must have over 8 years experience in the fundraising arena with a proven track record of developing and maintaining client relationships, understand fundraising strategy, have knowledge of direct mail, and possess a desire to work hard and have fun.
Interested candidates should submit their resumes and salary requirements to jobs@edgedirect.com
Marketing Analyst, Baltimore, MD Barton Cotton-Edge Direct, a rapidly growing direct marketing company specializing in the strategic, analytic and creative needs of nonprofit fundraisers, seeks a Marketing Analyst who will be responsible for collecting and analyzing data, evaluating campaign results, reporting overall donor file trends, developing client specific predictive models and forecasting future donor file potential.
Requirements:
- Candidates must have over 5 years relevant experience (fundraising experience a plus, but not required), must be proficient with SAS, SQL, SPSS, Crystal Reports, and Access.
Interested candidates should submit their resumes and salary requirements to jobs@edgedirect.com
Barton Cotton has grown over almost 80 years into a premier agency serving some of the world's most renowned nonprofit organizations. To date, we have helped over 150 nonprofit groups meet and exceed their fundraising objectives by implementing our full-service capabilities including strategy, analytics of donor data, creative and affinity marketing. Barton Cotton is headquartered in Baltimore and is one of the country's oldest and most venerated firms serving the nonprofit industry.
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